Brand marketing video production is a powerful tool to reach a wider audience and build customer trust. To achieve this, you need to focus on entertaining and evoking emotion in your video. You also need to provide sufficient information to establish your company as an expert on the subject. However, avoid over-explaining the product or service. Instead, focus on your brand's personality and values, and let your videos live across a number of social media channels. It is also important to have an understanding of the platforms for video and social media usage.